The Great Gatsby and the Lost Generation

The Great Gatsby and the Lost Generation Nick Carraway, the tale’s â€Å"honest† narrator, is a small-town, Midwest American boy who once spent some time in New York with the greatest man he has ever known, Jay Gatsby.  To Nick, Gatsby is the embodiment of the American Dream: rich, powerful, attractive, and elusive.  Gatsby is surrounded by an aura of mystery and illusion, not unlike L. Frank Baum’s Great and Powerful Oz.  And, like the Wizard of Oz, Gatsby and all that he stands for turn out to be nothing more than carefully crafted, delicate constructs.   Gatsby is the dream of a man who does not exist, living in a world where he does not belong.  Although Nick understands that Gatsby is far from being who he pretends to be, it does not take long for Nick to be charmed by the dream and to believe wholeheartedly in the ideals that Gatsby represents.  Ultimately, Nick falls in love with Gatsby, or at least with the fantasy world that Gatsby champions. Nick Carraway is perhaps the most interesting character in the novel.  He is simultaneously the one person who seems to see through Gatsby’s faà §ade, but also the person who most adores Gatsby and who cherishes the dream that this man represents.  Carraway must continually lie to and deceive himself while attempting to reassure the reader of his honest nature and unbiased intentions.  Gatsby, or James Gatz, is fascinating in that he represents all aspects of the American Dream, from the tireless pursuit of it to the actual embodiment of it, and also, tragically, the realization that it does not really exist. The other characters, Daisy Tom Buchanan, Mr. Gatz (Gatsby’s father), Jordan Baker, and others are all interesting and important in their relationship to Gatsby. We see Daisy as the typical Jazz Age â€Å"flapper† interested in beauty and riches; she returns Gatsby’s interest only because he is so materially advantaged.  Tom is the representative of â€Å"Old Money† and its condescension to but vehement dislike of the  nouveau-riche. He is racist, sexist, and wholly unconcerned for anyone but himself. Jordan Baker, the artists, and others represent the various unspoken but ever-present notions of sexual exploration, individualism, and self-gratification that are indicative of the period.   What typically draws readers to this book, whether or not they come away with the traditional understanding of the novel (a love story, a censure on the American Dream, etc.), is its strikingly beautiful prose.  There are moments of description in this narrative which nearly take one’s breath away, particularly as they often come unexpectedly. Fitzgerald’s brilliance lies in his ability to undercut his every thought, showing both the positive and negative arguments of a situation within the very same paragraph (or sentence, even).   This is perhaps best demonstrated in the final page of the novel, where the beauty of the dream that is Gatsby is contrasted with the disillusionment of those pursuing the dream.  Fitzgerald explores the power of the American Dream, the heart-pounding, soul-shaking evocation of those early American immigrants who looked upon the new shores with such hope and longing, with such pride and eager determination, only to be crushed by the never-ending struggle to achieve the unattainable; to be trapped in a timeless, ageless, persistent dream  that never amounts to anything but the dream. The Great Gatsby  by F. Scott Fitzgerald is quite possibly the most widely-read piece of American Literature.  For many, The Great Gatsby is a love story, and  Jay Gatsby and Daisy Buchanan are the 1920s American Romeo Juliet, two star-crossed lovers whose destinies are intertwined and whose fates are tragically sealed from the beginning; however, the love story is a faà §ade. Does Gatsby love Daisy?  Not as much as he loves the  idea  of Daisy. Does Daisy love Gatsby?  She loves the possibilities he represents.   Other readers find the novel to be a depressing critique of the so-called American Dream, one which, perhaps, can never truly be reached.  Similar to Theodore Dreiser’s  Sister Carrie, this story predicts a bleak fate for America.  No matter how hard one works or how much one achieves, the American Dreamer will always want more. This reading brings us closer to the true nature and purpose of  The Great Gatsby,  but not quite all.   This is not a love story, nor is it strictly about one man’s striving for the American Dream. Instead, it is a story about a restless nation. It is a story about wealth and the disparity between â€Å"Old Money† and â€Å"New Money.† Fitzgerald, through his narrator Nick Carraway, has created a dreamy, illusory vision of a society of dreamers; shallow, unfilled people who are rising too fast and consuming too much.  Their children are neglected, their relationships disrespected, and their spirits crushed beneath the weight of soulless riches. This is the story of The Lost Generation and the lies they must tell in order to continue living every day when they are  so sad, lonely, and disillusioned.

Crimson Tide you tube video on power and influence Essay

Crimson Tide you tube video on power and influence - Essay Example The first scene is a colorful example of how Hunter uses the referent power to influence others but in a way that raises their admiration in him. In the scene, he asks Petty Officer First Class Danny Rivetti about the reason behind a fight between Rivetti and another Bennefield. His way of handling the situation is not simply an application of his power; instead; he says â€Å"you are a supervisor, you can get a commission like that† (Crimson Tide). In addition, he tells that â€Å"you have to set an example even in the face of stupidity† (Crimson Tide). In the situation, Danny Rivetti seems well aware about the silliness of the issue he was in, and how stupid he will seem if he says the issue to Hunter. After making him understand the way he is supposed to perform, Hunter uses the weapon that sets him apart from Ramsey. He says â€Å"Everybody who reads comic books knows that the Kirby Silver Surfer is the only true Silver Surfer.† Here one can see Ingratiation and Impression Management as Hunter resorts to some degree of flattering to make Danny Rivetti feel that he is a man who is supposed to behave properly as he is supposed to ‘set an example’. In addition, Hunter even resorts to Upward Appeal to remind Rivetti that ‘you are a supervisor’.

Alternative Ending to The Lady with the Dog Essay

Alternative Ending to The Lady with the Dog - Essay Example Regardless of how he felt about his wife, he had come to acknowledge that it was his perception that she was dim witted that made his time spent with her special. For no other woman could make him feel as intelligent as she did. Fifteen Years Before Indeed he had fallen hard for Anna. He was willing to forsake everything in his life for a lifetime with her. But that was before the night that he spent talking to his daughter about snow and how it concealed everything that was dark underneath. It made him realize, this was his family. The call of the flesh may have beckoned to him repeatedly when he sought to seek comfort with Anna all those evenings at the hotel but at the end of the night, he still returned to the unsuspecting embrace of his wife and the wide-eyed and loving welcome of his children. It was this familiar security that he could not bring himself to sacrifice for Anna in the end. The woman he married when he was in his second year of university and the children borne ou t of that union were far more important to him that the satisfaction of the illicit affair. In the end, he realized that he would have to help her accept the futility of their situation and return to her husband, no matter how difficult it might be for her. â€Å"You must go back to him and try your best to forget about me.† he coaxed her as he cradled her in his arms. Her tears soaking the shoulders of his coat. â€Å"But I do not love him Dmitri I never have. Ours was a marriage based upon my need to be taken care of. Not because I love him. I could never feel for him the way I feel for you.† her voice was shaking as she tried to convince him not to end their affair. â€Å"Listen to me Anna. When you first met him, there was surely some spark of attraction between the two of you. You must have truly felt something for him. There was love somewhere within your heart for this man. That is why you married him. You need to find that feeling within you again. Try to reme mber what you liked and loved about him and hold on to those thoughts. You must stay married to him for we can never be.† he did his best to let her down gently. He knew from their time in Yalta that Anna was a confused woman. She thought she knew what she wanted but really, all she ever knew was how to be led along by those around her. That was how he led her into this illicit affair that she tried to fight off at first. It never occurred to him that he would be the one to try to call it all off one day. She pushed him away and looked into his eyes as they sat on the divan in her room. â€Å"Look me in the eyes and tell me that you truly love your wife. Tell me why you love her and, if you convince me then I shall leave you and never make contact again.† her almost harsh, demanding voice asked him. â€Å"You told me in the throes of passion that she was not intelligent and bored you. Your children do not give you any joy because they always ask you questions you feel unprepared to answer. If we go away together we can finally leave all of that behind. We deserve to be happy Dmitri We need to leave our spouses.† He rose from the chair and walked over to the bar. He stared at himself in the mirror as he nursed his glass of Vodka. It was a ruse on his part to help him buy some time before he had to answer her daring question. He stared into the wine glass as he swirled its contents. â€Å"My wife is many things that I do not approve of. She

Investment Strategies Employed by McDonald's Essay

Investment Strategies Employed by McDonald's - Essay Example With every organization expanding their horizons and making an imprint in various markets, the finance department had to put in an extra effort to formulate strategies to reach company’s financial target. So, this paper will focus on the American food major, McDonald’s and will discuss the major successful strategies adopted by it to deal with international finance and investment issues, then evaluate its performance overall in relation to those financial issues and finally will pick up the potential challenges it could face in the 21st century in the financial segment of its functioning.   McDonald’s, the world’s largest chain of fast-food restaurants, went through ups and downs in its 60 years of functioning, in every aspect of the organization including the financial aspects. Financial aspects, which are the lifeline of any organization, needed to be handled or solved first for the organization to succeed or even survive. In the case of McDonald’s, financial issues have not given any major troubles before 2000. After early 2000 only, McDonald’s faced financial problems and that only led to the implementation of various strategies, which turned out be successful. One of the successful strategies adopted by McDonald’s to deal with its international finance and investment issues is its â€Å"Plan to Win† strategy. Using this strategy, McDonald’s brought wholesome changes, particularly changing the financial issues to the positive side. That is, it introduced new health friendly dishes, refurbished the store’s e nvironment and also signed new celebrities to promote the product and store. â€Å"Plan to Win, a combination of customer-centric initiatives designed to deliver operational excellence and leadership marketing leveraged around five drivers of exceptional customer experiences - people, products, place, price and promotion† (biz.yahoo.com).

The Blood Clotting Cascade Biology Essay

The Blood Clotting Cascade Biology Essay von Willebrand Factor is a large multimeric clotting protein which plays a significant role in the process of blood coagulation. It is mainly secreted by the vascular endothelial cells and also by megakaryocytes in the bone marrow. The vWF performs two important functions in the process of blood coagulation, and thats why it is very important. First, it is responsible in bringing together the elements to form the primary hemostatic plug. It serves as an anchor for platelets at the site of injury in the blood vessel. Second, it acts as a protective chaperone for Factor VIII, to avoid lysis by proteolytic agents in the blood. The Factor VIII also released by vWF at the site of injury, whereby it brings about the completion of the Intrinsic Pathway of blood coagulation, and seals the site of injury with Fibrin. von Willebrand Disease (vWD) is the most common inherited bleeding disorder in human beings the world over. Although, mutations in the vWF gene are responsible for the type of vWD in a patient, the transmission of vWD to the next generation is not solely linked to the vWF gene, but involves linkages with other genes such as the ABO blood type genes. The gene that encodes von Willebrand Factor is present on the short chromatid of chromosome 12, and is 178kb long with 52 exons or coding sites. Most of the exons are small, some as small as 41 base pairs (Schneppenheim, 2011). Exon 28, which has 1379 base pairs, is the largest. Mutations in the genes encoding vWF are primarily responsible for most vWD cases. Mutations can cause qualitative or quantitative deficiencies of vWF. Mutations in the vWF gene and the vWD that is attributed to the mutations are shown in Figure 1. C:UsersTj WorkDropboxTjBlood SensorThesisvWF Domains rot.jpg Figure : Upper panel: vWF Exons coding for the domains; Lower panel: Locations of mutations and their corrseponding vWD types The multimeric von Willebrand Factor contains identical subunits of 250kDa each. These subunits dimerize (into 500 kilo Daltons subunits) and then multimerize into clusters greater than 10 mega Daltons in weight (Sadler JE, 2006). The vWF performs two functions serve as an anchor for binding platelets to the site of injury and bind to and stabilize Factor VIII from degradation by proteases in the blood and presenting it only at the site of injury. A vWF monomer has a repeated domain structure S D1 D2 D D3 A1 A2 A3 D4 B1 B2 B3 C1 C2 CK (Figure 1). The monomer is 2813 amino acids long. At the N-terminal is the 22 amino acid long signal peptide. Domains D and D3 are specific to Factor VIII binding. Platelets bind to vWF at its A1domain with their Glycoprotein (GP)-1b surface receptors. The A3 domain is specific to collagen, predominantly type III (J. Siekmann, 1998). Thus, domains A1 and A3 are necessary and must be fully functional to form the primary hemostatic plug in the process of coagulation. Figure 2: Domains of vWF protein, (U.S. Department of Health and Human Services, 2007) Overview of the clotting cascade A brief overview of the blood clotting cascade is necessary to understand the function of vWF in the process of clotting. The process of blood coagulation involves platelets and clotting proteins. At the site of injury in a blood vessel, the subendothelial collagen (types I and III) in the extracellular matrix of the blood vessel is exposed to blood. vWF that is present in the blood binds to the exposed collagen with its A3 domain. The flow of blood causes the multimers of the anchored vWF to unfold and expose the sites of platelet binding on the A1 domain (Figure 2). The platelets bind to this domain with their Gp-Ib receptor proteins present on the platelet cell surface. The binding of platelets to vWF activates them and a chemical messenger Thromboxane A2 is released by the platelets. Thromboxane A2 at the site of injury attracts more platelets in the blood, and aids in platelet aggregation. Platelets flowing in the blood stream bind to the activated platelets with a surface prot ein Gp IIb/IIIa. Fibrinogen (Factor I) is present in between the GP-IIb/IIIa receptors of two platelets. Thus, a primary hemostatic plug, though weak in strength, is formed. Figure 3: Sequence of events of blood coagulation due to vWF (U.S. Department of Health and Human Services, 2007) The unfolding of the multimers of vWF also releases Factor VIII at the site of injury. In the Intrinsic pathway of coagulation, Factor VIII is essential in catalyzing the conversion of Factor IX to Factor X, and eventually, prothrombin is catalyzed to from thrombin. Thrombin catalyzes the conversion of Fibrinogen (Factor I) into Fibrin. The fibrin forms a thick proteinaceous mesh, which seals the loss of blood from the blood vessel, this completing the process of hemostasis. Tissue repair and wound healing ensues. von Willebrand Disease von Willebrand Disease (vWD) is a deficiency of von Willebrand Factor. Based on the quantitative and qualitative deficiency, it is classified into subtypes. Combinations of assays are done to detect vWF levels in human plasma. Results of these tests report vWF levels in International Units per deciliter (IU/dL). The plasma concentration of vWF in healthy individuals is reported to be at around 10Â µg/mL (Mannucci, 1998), and the corresponding IU measurement is 100 IU/dL. The classification of the vWD types is based on the criteria developed by the vWF Subcommittee of the International Society of Thrombosis and Haemostasis at Carrboro, North Carolina, USA in 1994. Annual meetings are held by ISTH to review diagnosis and management guidelines for vWD by experts all over the world. The standard guidelines for the diagnosis and treatment of vWD in the USA is based on the vWF Report by the National Heart, Lung and Blood Institute, National Institutes of Health, U.S. Department of Health and Human Services, which was released in 2007 by the expert panel on vWF, chaired by Dr. William L. Nichols, Jr., M.D. The ISTH holds annual meetings all over the world to discuss updates on vWD. The first vWD classification by the ISTH in 1994 was based on information about mutations on the vWF gene. However, because it was appropriate to only a small population of the human race, it was overruled in 2006 and was replaced by the new method based on response to treatment with DDAVP or other blood based therapeutics. vWD is classified based on qualitative and quantitative deficiencies. Partial quantitative deficiency is type 1 vWD and total quantitative deficiency is type 3. Qualitative deficiency is type 2, and is subdivided into types 2A, 2B, 2M and 2N based on the functions of the vWF which are affected. Quantitative deficiencies of vWF are discussed first types 1 and 3 vWD. The main laboratory tests to analyze vWF in patient samples are vWF:Antigen activity (vWF:Ag), Factor VIII: Coagulation activity (FVIII:C) and vWF: Ristocetin Cofactor activity (vWF:RCo). Type 1 vWD A patient with partial quantitative deficiency of vWD is diagnosed as type 1 vWD. The level of vWF in the plasma, though low, can still carry out the formation of the primary hemostatic plug, and also protect Factor VIII. In most type 1 vWD cases, Factor VIII levels are very mildly affected. It is hard to accurately diagnose type 1 vWD because, the vWF levels also depend on the ABO blood grouping. The average vWF level in healthy individuals with blood type O is about 75 IU/dL. It is reasonable to classify the condition of a patient with less than 20 IU/dL vWF level as type 1 vWD because this indicates a probable hereditary mutation. The vWF:Ag and vWF:RCo tests show similar reductions in vWF activity for type 1 vWD patients compared to the reference plasma by ISTH (U.S. Department of Health and Human Services, 2007). Type 3 vWD When the vWF activity of a plasma sample is less than 10 IU/dL, it is classified as type 3 vWD.84-86 Major mutations such as frameshifts, large deletions, splice-site mutations, and missense mutations can be causes for type 3 vWD (U.S. Department of Health and Human Services, 2007). Sometimes, clearance of vWF from the blood stream due to autoimmune disorders can decrease vWF quantity in the blood to type 3 levels of vWD. This is also one of the causes of of Acquired von Willebrand Syndrome AVWS. Type 2 vWD Type 2 vWD is a qualitative deficiency of vWF, where, although the vWF may be produced in normal quantities, fails to perform its tasks effectively. Based on the defect in the von Willebrand Factor, it is mainly classified into types 2A, 2B, 2M and 2N. In type 2A vWD, the vWF platelet binding activity is decreased due to the absence or deficiency of high molecular weight multimers of vWF. There is a sharp fall in the vWF:RCo activity, but not much decrease in vWF:Ag and FVIII:C activity. This is because the vWF is still able to bind to Factor VIII. (Ruggeri ZM, 1980) The high molecular weight multimers are either degraded by proteolytic enzymes in the blood or have not been produced due to mutations in the exons of the vWF gene that code for the A2 and/or the D3 domain. (Schneppenheim R, 2001), (Sutherland JJ, 2004) . Type 2B VWD is characterized by an abnormal increase in the vWF-platelet binding affinity, which leads to depletion of large, functional VWF multimers, and also a fall in platelet numbers (Zimmerman TS, 1986) The platelets circulating in the blood stream are blocked with the mutant vWF, due to which, there is a great difficulty in the formation of the primary hemostatic plug. Thus, thrombocytopenia ensues, along with increased Ristocetin Induced Platelet Aggregation (RIPA) even at low concentrations of Ristocetin. Mutations in the A1 domain are responsible for type 2B vWD (Huizinga EG, 2002). In type 2M vWD the vWF platelet binding activity is reduced. But unlike the type 2A vWD, there is no decrease in the quantities of high molecular weight multimers. This phenomenon is only due to a decreased affinity to the Gp-1b receptors on the platelets (Ginsburg D, 1993), (Schneppenheim R, 2001), (Meyer D, 2001), (Rabinowitz I, 1992) (Mazurier C, 2001). The vWF:Ag, vWF:RCo and FVIII:C activities in types 2A and 2M vWD are similar. They can only be diagnosed based on high resolution gel electrophoresis images. (Meyer D, 2001). Another phenotype of type 2M vWD is the failure of vWF to bind to collagen in the extracellular matrix of the vascular sub-endothelium. vWD type 2N is due to the absence of vWF-Factor VIII binding. This is due to mutations in the D and D3 domains of the vWF protein (Ginsburg D, 1993), (Mazurier C, 2001). The laboratory tests for this type of vWD indicate normal levels for vWF:Ag and vWF:RCo tests, but the FVIII:C activity is only about 10% of normal levels. Acquired von Willebrand Syndrome Acquired von Willebrand Syndrome (AVWS) is type of vWD which is not genetically linked. There are three mechanisms by which it is manifested: Autoimmune reactions against vWF, Increased proteolysis of vWF by a protease ADAMTS13 (A Disintegrin And Metalloproteinase with a ThromboSpondin type 1 motif, member 13), or abnormal increase in the binding affinity of vWF to platelets or other cell surface receptors (U.S. Department of Health and Human Services, 2007). Diagnosis of vWD The diagnosis of von Willebrand Disease and its sub-type is made based on an initial review of previous health conditions and familial history of bleeding disorders, which is done in the clinic, and then obtaining plasma samples of the patient for laboratory tests.

History Of Cell Membrane :: essays research papers

In the early stages of the twentieth century, little was known about cell membranes. Until the early 1950s, the biological cell membrane was rarely mentioned in scientific literature. It was recognised that something was probably there, but hardly anything about it was known. Considering the lack of technical equipment available a century ago, scientists such as Charles Overton and Edwin Gorter were not only exploring new territory in looking at the properties of cell membranes, but laying the way for future cell biologists. Scientists had to wait another fifty years for the discovery of the electron microscope, let alone seventy years for the advent of freeze fracturing techniques. Nageli and Cramer in 1855 had already suggested that biological cells are separated from their environment by a membrane possessing special characteristics, and in 1900 Overton performed some simple but classical experiments which proposed that cell membranes were composed of lipids (1). By measuring the permeability of various compounds across the membrane of a frog muscle, Overton found some interesting results. He observed that lipophilic molecules (molecules attracted to fat solvents) could easily cross this cell membrane, however larger lipid insoluble molecules could not. He also observed that small polar molecules could slowly cross the membrane. Other experiments with the likes of hen eggs suggested the presence of a lipid layer in the membrane. These results became known to biologists across the world and it was generally accepted that a semi-permeable lipid membrane surrounded some if not all cells (2). Although this was opening new doors for cell biologists, the information was widely disregarded. One hundred years ago biological fact was based on what could be seen and since the proposed lipid membrane was smaller than the wavelength of visible light it could not be studied under the light microscope. Most biologists merely concerned themselves with more evident structures. However, some scientists continued to dedicate their time to examining this ‘invisible’ structure. Two such biologists were the Dutch Edwin Gorter and F. Grendel. They recognised in 1925 that two such lipid layers existed.

Black & Decker Case Study

Black & Decker Case Questions Address the following questions with regard to the Black & Decker case study in up to two pages (one-sided) or two sides of one page. Do not use a font smaller than 12 or margins less than 1 inch. Please consider the writing rubric as you begin (available on Angel). Also, do not hesitate to use bullet points when listing items. 1. Briefly, what is the nature and background of the company? Black & Decker Corporation is an organization located in Towson, Maryland. They blueprint and trade in power tools and accessories, hardware and home improvement products, and technology based fastening systems (Wikipedia, 2011). For a long time, B&D brands magnetize great strength from the consumers and the Professional Industrial segments while its Professional-Tradesmen segment has been sour. This case analyzes different alternatives on how to gain profitable market share in the Professional-Tradesmen segment. 2. Do a SWOT Analysis for Black & Decker. Use bullet points. And feel free to use boxes here and elsewhere. E. g. , Strengths * High brand awareness * High service rating and high quality tools done in field test * Small market share for Professional Tradesmen which makes it easy in the event they want make changes in their products line in this market segment. | Weaknesses * Small market share in the Professional Tradesmen market segment. * B&D brands are more focused on household products * Professional Tradesmen do not associate quality with B&D products. Opportunities * Fast growth opportunity for professional-Tradesmen (9%) * Yellow color unused by other brands. Yellow represents safety. * Makita does not have retailers’ channels to distribute their products, and B&D develop businesses with retail stores. | Threats * Yellow color is subjective; it can be interpreted otherwise rather than safety. * No retail channels where Makita dominates. * Other segments can be impacted if the new strategy planning for Professional Tradesmen does not work. | 3. In a sentence or two, what is the issue being faced here? The issue faced here is the decline of the market share of the Professional Tradesmen segment and how to overcome that decline and gain larger market share in this segment of the market. 4. Briefly present the plusses and minuses of each of the three proposed options. Option 1: The Professional Tradesmen segment focus is to be profitable at the expense of other segments market shares. This cannibalization method can only be successful for the short run. However, in the long run, competitors may take over the other two segments market shares. Option 2: Sub-branding B&D name. This option can only work for products that are already sub-branded; however if this strategy fails, the parents brand may suffer. Moreover, Professional Tradesmen can lose loyalty to B&D brand if their sub-brand is too much differentiated. Option 3: Drop the Black & Decker name. The percentage of purchase interest, which reflects consumers behavior toward the new brand, is higher when DeWalt brand is included in the survey (63%) compared to B&D (44%). On the same token, one should consider that DeWalt brand may be an interest to consumers, but in fact not be a product that consumers may actually buy. 5. Indicate which alternative you would choose and explain why. Knowing that brand awareness has a big influence on an organization success or failure, let's first determine Professional Tradesman needs or want: – Quality and durability issues rose from the fact that Tradesmen were using consumer quality power tools in their job sites; making those house products unsustainable. Lack of differentiation in B;D products design did not give them a competitive advantage in the Tradesmen market segment. To resolve the aforementioned issues, I strongly recommend B;D to create a new brand without B;D name attached to it that specifically targets Professional Tradesmen. From that new brand, B;D can build up a new different portrait representing durability, quality and any other features that competitors do not offer or provide. Moreover , the product differentiation can easily be distinguished by Tradesmen at their work place, especially if they differentiate by color, size and shape. . What further steps would you take to help assure that your chosen course of action succeeds? [This is important. Don’t skimp here. ] – Closely work with tradesman to insure their needs are being met. – Do some marketing campaign and ads targeting Tradesmen market segment. – Implement competitive pricing. – Develop retail distribution channel with Lowes, Home Depot since these stores sell for most part heavy duties and superior quality tools made for heavy duty jobs. This can give a competitive edge to B;D.

Qnt565

University of Phoenix Material – Sonya Cargill 11/12/12 Week Five Calculations Read the following scenarios, and answer the accompanying questions. 1. Statistics students were asked to fill a one-cup measure with raisin bran, then tap the cup lightly on the counter three times to settle the contents. If necessary, they were instructed to add more raisin bran to bring the contents exactly to the one-cup line, then spread the contents on a large plate, and count the raisins.The 13 students who chose Kellogg’s Raisin Bran obtained the results shown below: 23334436294231336136342324 †¢ Calculate the mean, median, and mode. Is the distribution skewed to the left or to the right? Mean: 34. 5, Mode: 23,33,36, Median: 33 The mean is greater than the median†¦. therefore the distribution should be skewed to the right. †¢ Which is the best measure of central tendency and why? Mean – the data doesn’t have any real outliers and is roughly symmetric. Calc ulate the standard deviation. Why is there variation in the number of raisins in a cup of raisin bran? Why might it be difficult for Kellogg’s to reduce variation? Standard deviation is: 10. 3087.The variation in the number of raisins in a cup of raisin bran could be a result the size flakes or possibly the size of the raisins that may skew the numbers from being equal. 2. The following are monthly rents paid by 30 students who live off-campus. 730730730930700570 901030740620720670 560740650660850930 600620760690710500 730800820840720700 †¢ Find the mean, median, mode, and standard deviation. Mean: 725 Mode: 730 Median: 720 Standard Deviation: 114. 28 †¢ Describe the typical rent paid by a student. 720 †¢ Do the measures of central tendency agree? Explain. Yes, they are pretty close to each other (mean, mode, median) in range. †¢ Are there outliers or unusual data values? No †¢ Do you think the data could come from a normal population? Yes